Biggie Group extends its expertise in video content production with the acquisition of Kazam! Production

Biggie Group, an international communications consulting group founded in June 2022 by Anthony Spinasse and Olivier Goulon with the support of HLD, is strengthening its ambition to support brands in their 360° marketing strategies by diversifying into video content production via the acquisition of Kazam! PRODUCTION.

Kazam! PRODUCTION: a "video content factory" integrating design and production

Founded in 2016 by former Google employees Romain Vannier and Julien Pradier, Kazam! PRODUCTION is a creative agency specializing in the design and production of innovative video content. It supports its customers by developing digital and TV content strategies, adapted to platforms (TV, OLV, Youtube, TikTok, Facebook, Instagram, Linkedin), devices (Mobile First, Connected TV, Multi-screen), and uses.

Iconic brands have entrusted us with their content production: LIDL, Google, Stellantis & You, Ilek, Conforama, Getaround, Les Georgettes, Livi, Unibet, SOS Malus, Sendinblue, Payfit, Publicis, DDB, OVH, Artefact, Hosman, HEC, Bridgestone, MaVille Mon Shopping, Thales, etc.

"By joining Biggie, Kazam! PRODUCTION completes the group's pool of skills already present in media and data, with Repeat and Gamned, and thus confirms its desire to offer 'turnkey' campaigns to its customers," comment Romain Vannier and Julien Pradier, co-founders of Kazam! PRODUCTION.

Biggie Group makes a strategic move into content production‍

Whether it's to recruit consumers, followers or subscribers, build brand awareness, create commitment or reassure, content creation is now an essential part of communication strategies and a key lever for optimizing an advertising campaign.

So it was only natural that BiggieGroup - whose innovative model is based on its ability to federate excellence through the acquisition of market-leading advertising expertise - chose to draw on the know-how and experience of Kazam! Production's know-how and experience. This new acquisition will enable the group's other entities, Gamned and Repeat, to design and deliver 360° campaigns, integrating content creation, media and data.

"We share a common vision with the founders of Kazam! Production, that of meeting brands' marketing and communication strategies from A to Z. Kazam! PRODUCTION accompanies its customers from digital content strategy to concept creation and video production. So we're aligned with the relevance of our 360° model. Their customer references speak for themselves, and we are convinced of the excellence of their work, which will create synergies with that of the other companies in the group, to the benefit of our customers", explain Anthony Spinasse and Olivier Goulon, co-founders of Biggie Group.

Biggie Group is already positioned as a leading international player in communications consulting and cross-channel activation, with over 250 experts in 7 countries (France, Belgium, Switzerland, Italy, Czech Republic, United Arab Emirates and Brazil), working for more than 500 customers. Following the acquisitions of digital media buying expert Gamned! and media consulting agency Repeat last June, and the acquisition of Kazam! PRODUCTION announced today, further external growth projects are planned for 2023.